With today’s online consumer behavior, business blogging is becoming essential to those not only looking to maintain an online presence, but to help businesses stand above the competition and even obtain new customers. Business growth doesn’t just happen overnight. It takes time and patience; and occurs in relation to your target audience, competitors and even search engines. Here are some reasons why blogging can be so important to your business.
Blogging helps your business compete
(Truth!) As we all know there are so many OTHER small businesses out there that provide the same products and services you do. However, we also know that no two companies are alike, so it’s super important to emphasize what makes you and your company unique. Blogging is a way to help your company not only showcase its personality, but also your products, services and your expertise in the marketplace. If you want to make yourself known to your target audience and how you distinguish yourself from other competitors, blogging is a must.
Blogging can improve your SEO (MY FAVORITE)
Blogging can and will help you to increase your search engine rankings. Search Engine Optimization, otherwise known as SEO, is a process comprised of a number of difference activities and blogging is just a portion of what it takes to improve those rankings. So while blogging alone won’t get you on the first page of Google overnight; it can significantly help your rankings over time.
Blogging has been proven to help businesses
Statistics have proven time and time again that businesses that blog generate more leads than businesses that don’t. Think of it this way, if you are not updating your content regularly why would Google want to rank you and share your boring old web page with new customers? Blogging give your website fresh content that in turn can help potential customers find out more about your business. I mean who doesn’t love a warm lead.
Maintaining a blog increases your own expertise
To write a blog (at least one worth reading) you have to stay on top of your industry and service/products that you’re wanting to talk about. Blogging benefits your business because the stronger your knowledge and communication of those products and services, the more trust you will earn from potential customers. And as we all know, trust is what turns interested viewers into customers and current customers into loyal advocates.
Blog posts become great social media content
Do you often struggle with what to share on social media? We’ve all been there and blogging is another great way for small businesses to re-purpose content and come up with information to share to their social pages. Just think… one blog can be broken down into several social media posts. For example, statistics on the subject you’re presenting, an important quote that sticks out, or even an interesting fact. All you need to do is add a cool graphic and BOOM a social media post is born.
So you see blogging is not had hard as it seems and it offers a wide array of benefits for your business. If you are looking to set yourself apart from your competitors and be seen by your target audience, your business needs to blog! We all know you have a story to tell, and maybe the issue is you just don’t have the time to tell it. If that’s the case, I’d love to help! Visit my “Contact Us” page and let me help you get the ball writing… I mean rolling!