When it comes to social media marketing, many small business owners think one of two things – that it hasn’t be successful in the past or that it’s too late to even start. This is so not the case!! Let me repeat this… THIS IS SO NOT THE CASE!
As a small business, we all know it’s important to get the most of your marketing dollars. Let me tell you… social media is one of the most versatile, cost-effective strategy that a small business can use to reach their target audience and boost sales.
Social media has quickly (and we mean quickly) become one of the most important aspects to digital marketing and if you are not utilizing it to its fullest then you are definitely missing out on an incredible marketing opportunity. Social media makes it not only easy to spread the word about the products and services you carry, but your mission as a business.
So why do we think it’s so great? Here are our top 5 reasons we choose to market through social media.
Your Customers are on Social Media
So we know that 59% of people access some form of social media EVERY day and over a third of those people check their social media pages over 5 times a day! With so many people online every day, this presents an amazing opportunity for small businesses to reach an online audience. Why wouldn’t you want a piece of that action?
Customers want to know that a brand exists. An active social media account with regular content not only helps customers discover you, but allows them to start building relationships with you. By posting content that your audience finds interesting, you are more likely to foster engagements that lead to potential new clients.
Developing a Loyal Community
People enjoy being part of a business, more than just a sales pitch. With social media, small businesses can easily connect with their customers online on a more personal level.
Social media is a great place to go to for feedback on your business. By enabling customers/potential customers a way to communicate with not only you but each other, you greatly increase your customer service and brand trustworthiness. Responding to comments and direct messages is a great way to keep in contact with past, present and future customers.
Increase Digital Exposure
Social media leads to massive exposure due to its’ worldwide access sharing capabilities and huge amount of daily users. Getting onto social platforms can open a huge new realm of customers to your branch and with good social content your posts will grow and reach thousands.
We know managing social media, content, tweets and feedback can be very time consuming. And you need to focus primarily on your business. So how about you leave the social stuff to us? Get in touch with us; we’re ready to get started today.